Orchestra is dedicated to fashion for children from 0 to 14 years. It was launched in Morocco in September 2003 in five cities of the kingdom (Casablanca, Rabat, Marrakech, Fez and Agadir). From 2009, this brand kidswear continued its development by setting up in other cities and other countries (Spain, Greece, Turkey, China …). Orchestra offers a very wide selection of clothing, shoes, accessories and baby care for girls as for boys. This brand ensures quality and comfort to meet children and parents expectactions. Its strategy is based on the lowest price and good customer relationship. Targeting a broad customer base, Orchestra revolutionizing the way of consumption by installing a new concept, called Club Orchestra. The idea of prices Club is to provide its customers discounts of 50% on all collections in joining the Club (Club Card), set at 300 dh per year. In partnership with SOS Children’s Village, the generosity of Jacquesther group exceeds expectations by taking charge during Eid, the 1700 village children. Each child received a complete new outfit of the Orchestrabrand.