Important player in the global market for fast food, KFC offers a concept of fast food chicken, corresponding to a need expressed by consumers in many countries. Of course, the local tastes may be different in some countries. The KFC franchise network offers customers a differentiated offering in the market for fast food. Versatile crew prepare menus on site with 100% Halal chicken from Morocco. The brand is present in Morocco, where it develops through a master franchisee, the Moroccan Society of tourism projects. The first KFC restaurant opened in August 2001 in Casablanca. Since then, the brand open other restaurants across the kingdom including Rabat and Marrakech.